:root{
  --bg:#f5f1e9;
  --bg-soft:#efe9dd;
  --ink:#211c15;
  --ink-soft:#6f6656;
  --accent:#b5472b;
  --card:#fffdf8;
  --border:#e2d8c4;
  --radius:16px;
}
*{box-sizing:border-box}
body{
  margin:0;
  font-family:'Inter',system-ui,sans-serif;
  background:var(--bg);
  color:var(--ink);
  line-height:1.6;
}
h1,h2,.serif{font-family:'Fraunces',serif}
img{max-width:100%;display:block}
a{color:inherit}
.container{max-width:1080px;margin-inline:auto;padding-inline:24px}

/* Header */
header{position:sticky;top:0;background:rgba(245,241,233,0.9);backdrop-filter:blur(8px);border-bottom:1px solid var(--border);z-index:20}
nav{display:flex;justify-content:space-between;align-items:center;padding-block:20px}
.logo{font-family:'Fraunces',serif;font-weight:600;font-size:1.2rem;text-decoration:none}
.nav-links{list-style:none;display:flex;gap:28px;margin:0;padding:0}
.nav-links a{text-decoration:none;color:var(--ink-soft);font-size:0.92rem;font-weight:500}
.nav-links a:hover{color:var(--ink)}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:8px;padding:0.9rem 1.7rem;border-radius:999px;text-decoration:none;font-weight:600;font-size:0.95rem;border:1px solid transparent}
.btn-primary{background:var(--accent);color:#fff}
.btn-ghost{border-color:var(--border);color:var(--ink)}

/* Hero */
.hero{padding-block:100px 60px;text-align:center}
.eyebrow{font-size:0.8rem;letter-spacing:0.1em;text-transform:uppercase;color:var(--accent);font-weight:700}
.hero h1{font-style:italic;font-weight:500;font-size:3.6rem;line-height:1.12;max-width:780px;margin:18px auto 0;letter-spacing:-0.01em}
.hero .lead{max-width:560px;margin:22px auto 0;color:var(--ink-soft);font-size:1.15rem}
.hero-actions{display:flex;justify-content:center;gap:14px;margin-top:34px;flex-wrap:wrap}

/* Rubros */
.rubros{padding-block:40px;border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.rubros p.label{text-align:center;color:var(--ink-soft);font-size:0.85rem;margin-bottom:18px}
.rubros-row{
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
}
.rubros-track{
  display:flex;
  width:max-content;
  gap:10px;
  animation:marquee 42s linear infinite;
}
.rubros-track:hover{animation-play-state:paused}
.pill{background:var(--card);border:1px solid var(--border);color:var(--ink);padding:0.5rem 1.1rem;border-radius:999px;font-size:0.85rem;font-weight:500;white-space:nowrap;flex:0 0 auto}

@keyframes marquee{
  from{transform:translateX(0)}
  to{transform:translateX(calc(-100% / 3))}
}
@media (prefers-reduced-motion: reduce){
  .rubros-track{animation:none}
}

/* Section shell */
.section{padding-block:80px}
.section-head{text-align:center;max-width:600px;margin:0 auto 48px}
.section-head h2{font-style:italic;font-weight:500;font-size:2.2rem}
.section-head p{color:var(--ink-soft);margin-top:12px;font-size:1.05rem}

/* Case studies */
.cases{display:flex;flex-direction:column;gap:56px}
.case{display:grid;grid-template-columns:0.85fr 1.15fr;gap:40px;align-items:center}
.case:nth-child(even){grid-template-columns:1.15fr 0.85fr}
.case:nth-child(even) .case-copy{order:2}
.case-copy .num{font-family:'Fraunces',serif;font-style:italic;color:var(--border);font-size:2.6rem;line-height:1}
.case-copy .tag{color:var(--accent);font-size:0.8rem;font-weight:700;text-transform:uppercase;letter-spacing:0.06em;display:block;margin:10px 0 6px}
.case-copy h3{font-family:'Fraunces',serif;font-size:1.6rem;margin:0 0 10px}
.case-copy p{color:var(--ink-soft);margin:0 0 16px}
.case-copy a{color:var(--accent);font-weight:600;text-decoration:underline;font-size:0.92rem}

.browser-mock{border:1px solid var(--border);border-radius:14px;overflow:hidden;background:var(--card);box-shadow:0 20px 50px rgba(33,28,21,0.08)}
.browser-bar{display:flex;align-items:center;gap:6px;padding:10px 14px;border-bottom:1px solid var(--border);background:var(--bg-soft)}
.browser-bar .dot{width:9px;height:9px;border-radius:50%;background:var(--border)}
.browser-url{margin-left:10px;font-size:0.78rem;color:var(--ink-soft);font-family:monospace}
.browser-frame{position:relative;width:100%;height:340px;overflow:hidden;background:#fff}
.browser-frame iframe{position:absolute;top:0;left:0;width:200%;height:200%;border:0;transform:scale(0.5);transform-origin:top left;pointer-events:none}

/* Proceso */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.step{padding:24px;border:1px solid var(--border);border-radius:var(--radius);background:var(--card)}
.step .n{font-family:'Fraunces',serif;font-style:italic;color:var(--accent);font-size:1.6rem}
.step h3{font-size:1.05rem;margin:10px 0 8px}
.step p{color:var(--ink-soft);font-size:0.9rem;margin:0}

/* Pricing */
.price-banner{text-align:center;margin-bottom:36px}
.price-banner span{background:var(--accent);color:#fff;padding:0.4rem 1rem;border-radius:999px;font-size:0.82rem;font-weight:600}
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.price-card{background:var(--card);border:1px solid var(--border);border-radius:var(--radius);padding:32px 28px;display:flex;flex-direction:column;gap:16px}
.price-card.featured{border-color:var(--accent);box-shadow:0 20px 50px rgba(181,71,43,0.12)}
.price-card h3{font-family:'Fraunces',serif;font-size:1.3rem}
.price-amount{font-size:2.2rem;font-weight:700}
.price-amount span{font-size:1rem;font-weight:500;color:var(--ink-soft)}
.price-features{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:8px;flex:1}
.price-features li{color:var(--ink-soft);font-size:0.92rem;display:flex;gap:8px}
.price-features li::before{content:"✓";color:var(--accent);font-weight:700}
.price-note{text-align:center;color:var(--ink-soft);font-size:0.88rem;margin-top:28px}

.price-extras{margin-top:48px;padding-top:40px;border-top:1px solid var(--border)}
.extras-label{text-align:center;color:var(--ink-soft);font-size:0.85rem;margin:0 0 20px}
.extras-row{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;max-width:720px;margin-inline:auto}
.extra{background:var(--bg-soft);border:1px solid var(--border);border-radius:var(--radius);padding:20px 24px}
.extra-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:8px}
.extra-head h4{font-family:'Fraunces',serif;font-weight:600;font-size:1.05rem;margin:0}
.extra-price{font-weight:700;font-size:1rem;white-space:nowrap;color:var(--ink)}
.extra-price span{font-weight:500;color:var(--ink-soft);font-size:0.85rem}
.extra p{color:var(--ink-soft);font-size:0.88rem;margin:0}

/* Sobre mi */
.about{display:grid;grid-template-columns:0.4fr 0.6fr;gap:48px;align-items:center}
.about-photo{aspect-ratio:1;border-radius:var(--radius);background:linear-gradient(150deg,var(--bg-soft),var(--border));width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.about h2{font-style:italic;font-weight:500;font-size:2rem;margin-bottom:14px}
.about p{color:var(--ink-soft);font-size:1.05rem}

/* CTA final */
.cta-band{text-align:center;background:var(--ink);color:#f5f1e9;border-radius:28px;padding:72px 32px}
.cta-band h2{font-style:italic;font-weight:500;font-size:2.4rem;color:#fff}
.cta-band p{color:#c9c1af;max-width:480px;margin:16px auto 32px;font-size:1.05rem}
.cta-band .btn-primary{background:#25D366;color:#fff}

footer{border-top:1px solid var(--border);padding:32px 0;text-align:center;color:var(--ink-soft);font-size:0.85rem}

@media (max-width:860px){
  .hero h1{font-size:2.4rem}
  .nav-links{display:none}
  .case, .case:nth-child(even){grid-template-columns:1fr}
  .case:nth-child(even) .case-copy{order:0}
  .steps{grid-template-columns:repeat(2,1fr)}
  .pricing-grid{grid-template-columns:1fr}
  .extras-row{grid-template-columns:1fr}
  .about{grid-template-columns:1fr}
}